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This is a high-profile endeavour to connect Canada's youth to their past and to their
future. It is an opportunity to invest in Canada's future by inspiring citizens, strengthening local
communities and creating a unified nation with a common purpose.
Expected Results
THE DOMINION INSTITUTE envisions that www.ourheroes.ca will become the primary history resource for young
Canadians. As such, it will:
- Ensure that Canada's youth become knowledgeable about, and proud of, the Canadian story and the contributions
of Canadian heroes, thereby prospering and preserving Canada's unique heritage.
- Promote an understanding of civic responsibilities by defining who we are as citizens.
- Foster the development of the same sense of national pride and devotion that led great men and women to shape
Canada's history in the past - and is now needed to successfully shape our future.
- Produce a strong cultural identity in the midst of vast globalization and growing multiculturalism.
Sponsorship and Marketing
This unique venture is a high-profile endeavour to connect Canada's youth to their past and to their future.
Consequently, it is an opportunity to invest in Canada's future by inspiring citizens, strengthening local communities
and creating a unified nation with a common purpose.
We are able to offer our sponsors significant opportunities to raise their profile as good corporate citizens, to enhance
their image amongst stakeholders and to market their products and services:
- Sponsors will be nationally recognized as innovative, civic leaders in promotional marketing strategies, including:
a national media campaign (print, television and radio), articles in major newspapers, a national speaking tour and
public presentations in major cities, magazine ads, public service announcements, marketing brochures and email marketing
strategies.
- This project will have a progressive impact for sponsors. THE DOMINION INSTITUTE plans to translate this initial project
into partnerships with media groups, production companies and publishers to produce documentaries, books and history
curricula.
- A direct link from www.ourheroes.ca to the sponsor's website and services will provide sponsors with greater opportunities
to connect with media-savvy consumers.
- We are willing to discuss alternative advertising and benefits that may better suit specific donors.
If you would like more information on how to be involved as a donor please email us at
sponsorship@ourheroes.ca including your name and contact
information, and a member of the Our Heroes team will contact you.
Statement From Heroic Sponsor: TransCanada PipeLines Limited
TransCanada PipeLines Limited recognizes the
need to encourage national pride in our youth and is pleased to partner with The Dominion Institute
to launch the Our Heroes project.
One of our top priorities is to improve the quality of life for the people who live in the communities
where we do business. Through sharing stories of Canadian heros, we believe it will create a sense of
unity and strengthen our national identity.
We realize the importance of education and encouraging students to learn more about Canadian history
in positive, innovative environments. We are proud to help facilitate learning through our support of
the Our Heroes project.
Visit our website.
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